Our Story
Over the Years
1940S
Giovanni and Antonio Ianiro run a metalwork workshop located near the Cinecittà studios in Rome where they fix and service luminaires for the film industry cooperating with Mole-Richardson Italia Srl
Between 1945 and the middle of the 1960s, Hollywood productions turned Cinecittà from a national film studio to an international production center, where the two brothers saw an incredible business opportunity
1960S
1960/1965
IANIRO introduces its first Fresnel series up to 10000W: Mizar, Polaris, Castor, Pollux and Vega
1966
The Nova arc was created for the scene of the universal flood in the “Bible” for the photography of Giuseppe Rotunno. At the end of the storm the sun enters the Ark, freeing the animals from the divine scourge
1966
Redhead and Blonde, the halogen cycle lamps called Quartz-Iodine, are born and the first batch of product is manufactured for Carlo Di Palma DOP of the film “Blow Up” by Antonioni
1967
Open Face Luxcope diffusors, commonly called “sky pans”, are used for recreating the sky in film Studios illuminating the square in Verona in Zeffirelli’s “Romeo and Juliet” for the photography of Pasquale De Santis
1970S
1973
The company changes its name to Quartzcolor Ianiro and a new logo is created
1974
At Photokina Quartzcolor laniro presents Sirio, the first-of-its-kind HMI Fresnel projector
In those years a collaboration with Strand Lighting of the Rank Group started which led to significant growth and the conquest of the global market of TV studios and cinema